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NEW YORK Five contenders are vying for the Hyundai/Kia media business, according to sources. They are: Publicis Groupe’s Optimedia, Interpublic’s Initiative, Havas Media and independent Horizon Media, as well as the incumbent, Aegis Group’s Carat, sources said.
Chemistry and credentials checks were held at the client’s offices in Irvine, Calif., this week, and a cut to finalists is forthcoming, possibly next week, per sources.
Agency and client officials either could not be reached or declined comment.
Combined domestic measured media spending topped $800 million in 2006, with Hyundai accounting for $600 million of that outlay, according to Nielsen Monitor-Plus.
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