8 High-Profile Celebrity Endorsements That Backfired

Some famous faces do more harm than good

For years, celebrities and companies alike have made regrettable endorsement decisions. Sources: SodaStream, California Milk Processor Board, Pepsi

Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). But, every once in a while, an idea slips through that probably should have been left on the cutting room floor.

@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.
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