7 Ways Marketers Are Catering Their Campaigns More to Gen Z Girls
Tides are turning, and girls' preferences are finally being acknowledged more
There's been a shift where marketers are focusing more on what girls' preferences in the last decade.
Getty Images
For much of the last century, girls have found themselves in an ongoing struggle to have their innate talents recognized and valued on the same level as their guy counterparts. Teen boys were revered for their physical strength, their athletic prowess and their courageous spirit while teen girls were pushed to the background and patted on the head for their good grades and dutiful responsibility.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
