7 Ways Marketers Are Catering Their Campaigns More to Gen Z Girls

Tides are turning, and girls' preferences are finally being acknowledged more

There's been a shift where marketers are focusing more on what girls' preferences in the last decade. Getty Images

For much of the last century, girls have found themselves in an ongoing struggle to have their innate talents recognized and valued on the same level as their guy counterparts. Teen boys were revered for their physical strength, their athletic prowess and their courageous spirit while teen girls were pushed to the background and patted on the head for their good grades and dutiful responsibility.

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@FamilyRoomllc George Carey is CEO and founder of The Family Room, a strategic research and brand innovation consultancy.