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LOS ANGELES Hyundai Motor America has selected at least four agencies to participate in the review for its $600 million creative and media business, according to sources.
Participating are: Omnicom Group’s Goodby, Silverstein & Partners, San Francisco; independents Siltanen & Partners, Marina del Rey, Calif., and StrawberryFrog in New York; and MDC Partners’ Kirshenbaum Bond + Partners in New York, per sources.
Agency executives either declined comment or could not be reached.
A Hyundai representative said the field of finalists would include five shops, but declined to disclose which agencies are involved.
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