6 Brooklynites on Personal Style and How They Feel About Brands [Video]

How would you describe your personal style? Swamp ocean princess, or are you very, very basic? It turns out that describing your style may be more challenging than you think, as we discovered in Brooklyn this week.

In search of real people and what they think about brands—particularly those they wear—we hopped on the L train and hit the Bedford stop in Williamsburg. It might not surprise you to find out that when it comes to branding, people here want something that's simple yet unique. Or as one person put it: "No bullshit. Just something that works and works really well and isn't flashy."

In the video above, we interview six Brooklyn residents and learn where they're shopping, what their favorite items are, and which brands resonate with them.