50 - Plus -- A Lighter Touch for the Gray Market By ANN COOPE

In 1990, there were 63.5 million people over the age of 50 in the United States. By 2000, with baby boomers joining the fray, that figure is expected t

If you happen to live in the Boston area, it’s hard to avoid the work of Todd Riddle and Mark Nardi these days. Over the past year and a half, this Hill, Holliday, Connors, Cosmopulos team’s award-winning ads for the Boston Ballet, Massachusetts State Lottery, Polaroid, Raynham/Taunton Dog Park and the Horticultural Society of Massachusetts have graced TV screens, newspapers, magazine spreads and radio stations across the region.
But it’s their work in a category not exactly known for its groundbreaking creativity – the 50-plus crowd – and for an institution not exactly known for its forward thinking – the Bank...