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If you happen to live in the Boston area, it’s hard to avoid the work of Todd Riddle and Mark Nardi these days. Over the past year and a half, this Hill, Holliday, Connors, Cosmopulos team’s award-winning ads for the Boston Ballet, Massachusetts State Lottery, Polaroid, Raynham/Taunton Dog Park and the Horticultural Society of Massachusetts have graced TV screens, newspapers, magazine spreads and radio stations across the region.
But it’s their work in a category not exactly known for its groundbreaking creativity – the 50-plus crowd – and for an institution not exactly known for its forward thinking – the Bank...

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