The 50 Most Read Advertising and Branding Stories on Adweek.com in 2016

Our most popular posts, from Heineken to Arnold Schwarzenegger

As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at stories from our Advertising & Branding channel. Check back over the next few days to see similar recaps of our Tech, TV and AdFreak sections.