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NEW YORK LG Electronics is reviewing creative chores its U.S. ad account, and incumbent BrandBuzz here is invited to defend, the client has confirmed.
The technology company spent slightly less than $50 million on domestic measured media in 2005, per Nielsen Monitor-Plus.
BrandBuzz, a WPP Group shop, has handled the consolidated LG business for about a year, having previously worked on projects for the client. Executives at the agency did not immediately return calls seeking comment.
A representative of LG in Englewood Cliffs, N.J.,
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