$50 Mil. Hertz in Review

NEW YORK Hertz is reviewing creative and media duties on its ad account, now at Omnicom Group siblings DDB and OMD, respectively, sources said. Estimated account revenue exceeds $4 million.

The New York offices of DDB and OMD are said to be defending against two other unidentified agency teams.

A DDB representative declined comment and referred calls to the Park Ridge, N.J.-based client, which could not immediately be reached.

The car rental giant typically spends more than $50 million annually in major measured media on its brand. Last year, through November, spending was approximately $45 million, according to Nielsen Monitor-Plus.

Hertz, whose parent Hertz Global Holdings went public in November via an initial public offering, competes with the likes of Alamo, Avis, Budget, Enterprise Rent-A-Car and National.

Hertz operates about 7,600 car rental sites in some 145 countries.