5 Things Marketers Can Do to Get in Shape for the Olympics ... in Japan

2020 promises to be an unprecedented arena for brands

Having passed the 100-day mark until the 2016 Summer Olympics in Rio last week, and with the torch relay starting today, the countdown to the Games of the XXXI Olympiad is officially on. As new brands enter the fray through the relaxing of the International Olympic Committee's Rule 40 and others navigate a very different Brazillian marketplace from even a year ago, you could say marketing around the games is the real competition now.