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Videogame maker Infogrames has initiated a search for a shop to handle creative and media, an account worth $30 million, the client confirmed.
The New York-based company, whose games include Driver and Deer Hunter, acquired Hasbro Interactive in December. That and other recent acquisitions, including Games. com, prompted the search, the client said.
“Basically our company has been through major corporate acquisitions last year, and we’ve picked up agency relationships,” said Sarah Buxton, vice president of marketing for Infogrames.
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