On the $5 Mil. YellowBrix Road

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Huey/Paprocki has been hired to launch the first national advertising campaign of YellowBrix, a content provider of online news and information.
The Alexandria, Va., client has been talking with shops for six months, said Rica Guarnieri, YellowBrix’s public relations director. She said “upwards of 25 agencies” had sent strategy proposals and examples of their work.
“I know the time and effort and man hours it takes to put together a presentation and make a pitch,” Guarnieri said.

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