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Google hopes to goose the quality of independent content on YouTube with a grant program that will award $5 million in grants to participants.
YouTube is inviting select members of its three-year-old YouTube Partner program to apply for the awards. Applicants must detail their creative plans and explain the ways they will market the content after its production. The grants, ranging from $10,000 to $100,000, will be awarded based on the track record of creators in attracting video views, subscribers and audience engagement.
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