Family Bargain Corp., which operates a chain of retail stores under the names Family Bargain Centers and Factory 2-U, has narrowed the list of Southern California contenders for its estimated $9 million account to five creative and two media shops. The agencies in line for the creative portion are DiZinno Thompson Integrated Marketing Solutions and Think Tank, both in San Diego; Heil-Brice Retail Advertising in Newport Beach; and WiseGuys and Pasadena Advertising, both in Pasadena.
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