4As: Cost of 30-Second Spot Up 8 Percent

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NEW YORK — The average cost of producing national TV spots in 2001 increased eight percent to $358,000 for a 30-second spot according to the annual Television Production Cost Survey from the American Association of Advertising Agencies.

The figure, based on costs before agency commission, marks a dramatic rise in production expenses after a 3 percent decrease in 2000 for national 30-second spots.

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