4A’s Aims to Help Mothers in the Ad Industry Get Ahead With a New Initiative

Mothers@Agencies program launches in February

Long hours and intense deadlines can make it difficult for mothers to land leadership roles at agencies, and about 49 percent of women in the ad industry say that family responsibilities are the key barrier to career advancement, according to an IPG study. The 4A's is aiming to change that with a new virtual coaching program designed to help moms in the agency world stay on the leadership track.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.