With the Raiders in Las Vegas, 49ers Launch New Campaign to Expand Fan Base

The nod to the bay is "not trolling" their former in-state rivals

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After an appearance in Super Bowl 2020, there’s never been a better time to be a San Francisco 49ers fan.

Dubbed The Faithful, 49ers fans have almost always been awash in good fortune (see Joe Montana and his four Super Bowl rings). Released ahead of the 2020-21 football season kicking off Thursday night, the team has a new slogan and campaign underway titled “Faithful to the Bay,” a love letter to the team’s legions of fans.

While

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