411web Becomes Lingerie Merchant's I-Guide

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LOS ANGELES Frederick’s of Hollywood has tapped 411web to develop online advertising, provide real-time campaign management and counsel the women’s specialty retailer on optimizing Internet efforts, the shop said.

The Los Angeles-based online ad agency was awarded the yearlong contract following a review, said 411web CEO and founder Bob Friedenthal. The other contenders could not be determined.

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