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NEW YORK InBev has selected independent Ground Zero to handle global creative duties on its Beck’s beer brand after a review, sources said. Estimated billings are $40 million.
Sources identified the other finalists as Interpublic Group’s Lowe, Publicis Groupe-backed Bartle Bogle Hegarty and the incumbent, Publicis Groupe’s Leo Burnett.
Lowe and BBH pitched out of their London offices, while Burnett relied on executives from both London and its headquarters in Chicago, according to sources. Final presentations took place last week.
Burnett
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