4 Ways to Save the Mobile Ad Experience

Brands have the power to change clickbait culture

People hate mobile ads right now. Getty Images

It’s happened to the best of us: that headline on your Facebook feed sucks you into the “The 10 Worst Tattoos of ’90s Child Stars” and, before you know it, you’re stumbling through a clunky slideshow, hitting the wrong prompts again and again in the hopes that, eventually, you’ll find out if someone really did get Hanson inked on their lower back.

@swanson_scott Scott Swanson is CEO of Aki Technologies.