4 Vie for Nasdaq

ATLANTA–Four finalists are contending this week for Nasdaq?s direct mail business, sources said.

Earle Palmer Brown, Bethesda, Md.; Trahan, Burden & Charles in Baltimore; RTC Direct in Washington, D.C. and DMW Worldwide in Wayne, Penn. will present work in New York for the $1-3 million account. The review follows closely on the heels of Nasdaq?s choice of McKinney & Silver, in Raleigh, N.C. as lead agency earlier this month.

New York search consultancy Roth Associates is managing the process.