4 Contend forLucent Spinoff

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Four agencies are facing off for the global advertising account of a yet-unnamed Lucent Technologies spinoff.

DDB Worldwide in New York, Hill, Holliday, Connors, Cosmopulos in Boston, Mullen in Wenham, Mass., and The Martin Agency in Richmond, Va., are battling for the business. Hill, Holliday and Mullen are Interpublic Group sister shops.

Boston consulting firm Pile and Co.

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