$350 Mil. Masterfoods Looks Beyond Roster

LOS ANGELES Masterfoods USA is talking to agencies beyond its roster shops about its $350 million U.S. media planning and buying consolidation review, a client representative has confirmed.

The rep declined to name any of the contenders in the search, launched late last month and initially expected to be confined to Masterfoods’ existing stable of media shops [Adweek Online, Oct. 31].

Major shops not on the roster without apparent conflicts include Aegis Group’s Carat and independent Horizon Media, which were not immediately available for comment.

The Hackettstown, N.J.-based food and beverage maker’s roster shops include Publicis Groupe’s Zenith Media and MediaVest; WPP Group’s Mediaedge:cia; Omnicom Group’s OMD; and Grey Global Group’s MediaCom. Although presentation dates have not yet been set, Masterfoods expects to make a decision by the end of the year, the rep said. The roster agencies either declined comment or were unavailable.