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A new report from PricewaterhouseCoopers found that 33 percent of consumers who purchased a wearable item in the past year either do not use them any more or use them infrequently. The reason consumers are putting down their smartwatches is because the items failed to meet expectations and not becasue they have given up on a wearables future.
In PwC's report, The Wearable Future, more than half of millennials and early adopters said they were excited about where the category will go in the future.
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