$30 Mil. Petco Goes Into Review

LOS ANGELES Petco has launched a review for the creative portion of its ad account and is seeking a new chief marketing executive, the company acknowledged today.

San Diego-based Petco is talking to a “long list” of undisclosed agencies nationwide, a client representative said, but he declined to disclose the names of shops or discuss other details.

The client spent $30 million last year in measured media, per Nielsen Monitor-Plus.

The Phelps Group, an independent shop in Los Angeles, is the incumbent and will defend, the rep said. Recent Petco ads from the shop have shown store employees “trying out” products such as cat condos and giant chew toys.

In a related development, vice president of marketing Stan Latacha left Petco last week and a search is on for his replacement, the rep confirmed.

Media chores, handled by Aegis Group’s Carat, are not in play.

Petco operates a retail chain of more than 790 domestic stores.