3 Vie for Global Omo Business

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NEW YORK Unilever has selected three finalists to vie for global creative duties on its Omo line of detergent: Publicis Groupe-backed Bartle Bogle Hegarty and the incumbents, Interpublic Group’s Lowe and WPP Group’s JWT, the client confirmed.

Estimated billings exceed $250 million.

The contenders were briefed last week and a series of work sessions are expected in the next several months, said sources.

The

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