3 Types of Partnerships That Will Make Your Experiential Activation Wildly Popular

As ever, the priority needs to be on resonating with the consumer

According to a survey by Bizzabo, 80 percent of marketers believe that live events are critical to their companies’ success and the majority of them (91 percent) plan on growing their event marketing budgets. Experiential marketing gives consumers an experience with your brand. It’s about building a relationship with a certain consumer on their turf.