3 Secrets to Peloton's Astonishing Success

Co-founder and COO Tom Cortese gave a keynote speech at Brandweek: Challenger Brands

When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn’t seen change in “40-plus years.” They set out to shift the fitness landscape—not just where fitness happens, but how people think about it, said Cortese in a keynote today at Brandweek: Challenger Brands.