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Red, Hot & Blue, an Arlington, Va.-based restaurant chain, has narrowed its agency search to three shops: The Baker Group of Dallas, AbramsonEhrlichManes of Washington, D.C., and The Reeves Agency of Baltimore.
The budget is undisclosed; the client historically has not spent much on advertising. At the outset, the new agency will be following an existing strategy to retain current customers.
“We’re doing a grassroots, four-walls marketing plan,” said client marketing director Diane Trepper.

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