3 Factors Marketers Should Keep in Mind for Maximum Brand Impact

Relevancy is key

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

These days, there’s no shortage of brands trying to outcompete each other and win the wallets of consumers—especially because with social media, companies of all sizes can now get their brand story out there with less marketing spend.

Leesa Eichberger, head of brand marketing at Farmers Group, calls this phenomenon a “democratization in media.” So what can brands do to stand out? During a series of talks at Brandweek, Eichberger shared three lessons every marketer should apply to their brand strategy before it’s too late.

Know your audience

One thing an ad strategy should never do: target the wrong people.

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