Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
These days, there’s no shortage of brands trying to outcompete each other and win the wallets of consumers—especially because with social media, companies of all sizes can now get their brand story out there with less marketing spend.
Leesa Eichberger, head of brand marketing at Farmers Group, calls this phenomenon a “democratization in media.” So what can brands do to stand out? During a series of talks at Brandweek, Eichberger shared three lessons every marketer should apply to their brand strategy before it’s too late.
Know your audience
One thing an ad strategy should never do: target the wrong people.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in