24 Hours in Advertising: Thursday, May 7, 2015

Coca-Cola takes an edgy turn, and Samsung picks humor for Mother's Day spot

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Honda slows things down in new ad 

Honda's "Feeling" spot from  Wieden + Kennedy London shows off a number of Honda Civics in slow motion, giving viewers a chance to appreciate some of the car's more intricate details. (Adweek)

Anna Kendrick sparks success for Glamour 

Glamour's most recent cover star, Anna Kendrick, has scored the publication a lot of viral buzz for a video of the actress reading some Reddit users' "Shower Thoughts." (Adweek)

Coke gets gritty with new campaign

A new European Coke ad from Ogilvy & Mather Amsterdam uses the signature idea of choosing happiness, but the campaign has a tougher, grittier feel than most. (Adweek)

Clio Image Awards honors Heidi Klum

The second annual Clio Image Awards recognized Heidi Klum with an Honorary Clio Image Award. Mother New York and DDB Stockholm also came away with wins. (Adweek)

Samsung makes a funny Mother's Day spot

Some brands try to make moms cry around Mother's Day, but Samsung created a funny spot that makes fun of the not-so-tech-savvy moms of the world. (Adweek)


Around the Web:

Whole Foods sets the rules for small brands

When Whole Foods decides to stock smaller brands on its shelves, the grocery chain makes a lot of big, costly demands that some brands can't keep up with. (The Wall Street Journal)  

Sears and the Kardashians call it quits

Sears Holding Corp. will no longer carry the Kardashian Kollection clothing line in its stores. Sears noted that the breakup, however, was mutual. (Bloomberg)

Social media stocks tank

After big social media companies including LinkedIn and Twitter failed to meet analysts' expectations for quarterly earnings, stocks tanked and haven't really rebounded. (The Washington Post)

Display ad revenue falls again for Yahoo

Yahoo reported that both display ad revenue and search ads dropped for the first time in a long time. Display ad revenue dropped 7 percent, while search was down 3 percent. (The Wall Street Journal)

Own an Oculus Rift by 2016

Oculus Rift devices will officially begin shipping early next year. (Wired)


Industry Shake-Ups: 

Twitter CFO takes on marketing responsibilities

Twitter's chief financial officer Anthony Noto has a whole list of new responsibilites, taking on the role of heading Twitter's marketing department. (The Verge)