24 Hours in Advertising: Thursday, April 9, 2015

Uber offers a breathalyzer and a free ride, and Lane Bryant takes on Victoria's Secret

Here's everything you need to know about the 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Cannes honors Bob Greenberg

R/GA's Bob Greenberg will be honored at this year's Cannes Lions Festival of International Creativity with a Lion of St. Mark, a lifetime achievement award. (Adweek)

Lane Bryant's campaign scores on social media 

The Lane Bryant #ImNoAngel campaign, which takes shots at Victoria's Secret, is getting a lot of positive feedback on social media as it promotes women of all shapes and sizes. (Adweek)

Uber brings breathalyzers to street corners

Uber set up a number of breathalyzers on the streets of Toronto. If a person's blood alcohol level is above the legal limit, Uber offered them a ride home. (Adweek)

Revlon's CMO wants to spread love to customers 

Benjamin Karsch, CMO at Revlon, spoke to Adweek about Revlon's new "Love is On" campaign, which aims to develop an emotional connection with women, and then sell more lipstick. (Adweek)

Periscope pirating may spoil Game of Thrones 

Game of Thrones returns to HBO on April 12, but broadcasters are keeping an eye out for stolen content appearing on live streaming apps such as Periscope or Meerkat. (Adweek)

Shell enlists help from Jay Leno 

MediaCom tapped Jay Leno to star in a new spot promoting Shell's fuel efficiency challenge designed for students. (Adweek)

Remembering Stan Freberg

Stan Freberg, a self-described "guerilla satirist" and an inspiration to advertising creatives, died this week at 88. (Adweek)

Around the Web:

A review of the Apple Watch 

All of the Apple Watch reviews are in, and while it might not be a huge hit with a wider audience right away, it's likely to be a hit with people who are addicted to their smartphones. (The New York Times)

Cable reruns aren't getting a lot of viewers

Reruns of hit TV shows are no longer as popular with viewers because they can easily access their favorite shows on streaming sites like Netflix and Hulu. (The Wall Street Journal)

Royal Dutch Shell and BG make a huge deal

Oil company Shell has agreed to buy BG Group for roughly $69.7 billion. Some believe this could spark a number of mega-mergers in the oil and gas industry. (The Washington Post)

Why Chipotle has a pork shortage

If you've been in a Chipotle recently, you might have noticed there was no carnitas available. Chipotle parted ways with a pork vendor in January because it wasn't meeting the company's standards. (Fortune)

BBDO scores title of most effective agency

Effie Worldwide named BBDO Worldwide the most most effective agency network in the world for the second year in a row. (Market Watch)

Industry Shake-Ups: 

U.S. Bank picks a new agency

Following a review, U.S. Bank awarded Carmichael Lynch with its creative business. (Agency Spy)

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