24 Hours in Advertising: Friday, May 1, 2015

Dick's launches female-driven campaign, and Facebook raises $10 million for Nepal

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Netflix orders Green Eggs and Ham series

A 13-episode animated Green Eggs and Ham series is making its way to Netflix, which announced the news with a wonderful Dr. Seuss-inspired poem. (Adweek)

Dick's Sporting Goods' new campaign is just for women

Dick's Sporting Goods and Anomaly launched a new campaign dedicated to busy, fitness-loving women, as women are spending more and more on athletic wear. (Adweek)

Tennessee courts travelers with live music 

Indie rock band The Black Cadillacs performed a live show at 35,000 feet on a Memphis-bound Southwest Airlines flight to promote Tennessee tourism and the city's music culture. (Adweek)

Ink made from diseased lungs gets smokers to kick the habit

BBDO Proximity Thailand found a way to get more smokers to think about quitting by creating ink made from diseased lungs. The campaign has increased interest in quitting by 500 percent. (Adweek)

Facebook's Donate button brings in $10 million

Earlier in the week, Facebook placed a "Donate" button at the top of users' pages to raise money for recovery efforts in Nepal. In two days, the social media site has raised $10 million. (Adweek)

DigitasLBi makes a native ad deal with Vox

DigitasLBi and Vox Media struck a deal, which will give DigitasLBi initial access to Vox's native advertising product, Chorus for Advertisers. (Adweek)


Around the Web:

McDonald's may be beyond saving

McDonald's has had its fair share of issues in recent years and continues to struggle to keep up with competitors. Bloomberg explores whether or not it's too late for the chain to make a comeback. (Bloomberg)

Microsoft age-guessing tool takes Web by storm

Microsoft introduced a fun tool for the Internet to play with that guesses how old you are based on a photo. It's also a means to gather key gender and age insights on Web users. (The Verge)

'Agency Scoops' creators land agency internships

The two guys behind the "Agency Scoops" Tumblr blog, which imagines agencies as ice cream flavors, landed internships with Droga5. (Agency Spy)

New York Times posts loss, even with digital growth 

In its earnings report, The New York Times Company reported a $14 million net loss partly due to a decline in print advertising. However, digital subscriptions continue to grow. (The New York Times)

Twitter advertisers have some questions

A number of companies running advertisements on Twitter have started to question how effective the platform really is for driving sales and getting real results. (The Wall Street Journal)


Industry Shake-Ups: 

A few agencies pitch for Tidal business

Jay Z's new music streaming company Tidal is reportedly reaching out to New York ad agencies for some advertising and marketing assistance. (Agency Spy)