24 Hours in Advertising: Friday, Feb. 20, 2015

Photoshop celebrates 25 years and Cannes gets a new 'Lioness' category

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

25 years of Photoshop

Adobe is celebrating Photoshop's 25th birthday with a colorful spot that highlights the platform's design and illustration capabilities. It will air during the Academy Awards this weekend. (Adweek)

Sperry's adventurous campaign

The new "Odysseys Await" campaign from Sperry, an 80-year-old company, was designed with adventurous millennials in mind. (Adweek)

Creatives, 35 years from now 

A selection of top creatives—from Gerry Graf and Tor Myhren—imagine what they'll look like 35 years down the road when their careers are pretty much in the ditch. (Adweek)

Say hello to the Cannes Lioness

DDB Sydney proposed an idea to the people over at Cannes Lions to change the organization's male lion logo into a female lion, and add a new category: the Cannes Lioness. (Adweek)

The Oscars take a stroll down memory lane

A series of new ads from the Oscars leading up to the big show this weekend point to those moments of joy and speechlessness actors and actresses sometimes have when they win. (Adweek)

Dove and Twitter fight hateful tweets

Dove hopes to spread good vibes during the Oscars with some help from Twitter in a campaign that's designed to send women positive messages about body image and beauty. (Adweek)

Coke makes emoji Web addresses

Coca-Cola Puerto Rico continued the brand's ongoing happiness-themed campaign, inserting emojis into its Web address and registering the domains for each positive emoji. (Adweek)

Around the Web:

Pinterest seeks another round of funding

The social pinning website hopes to raise $500 million in its next round of funding, which would place the company's valuation at $11 billion. (The Wall Street Journal)

LinkedIn launches an ad network

LinkedIn partnered with AppNexus to launch a global display ad network after acquiring the B2B platform Bizo last year. (Business Insider)

Wal-Mart's new CEO makes moves

Doug McMillon, CEO of Wal-Mart, announced his plan to raise wages for 500,000 full-time and part-time employees, upping minimum pay to at least $10 an hour by next February. (Bloomberg)

Adidas searches for a new CEO

Sportswear marketer Adidas officially kicked off a search for a new CEO to replace Herbert Hainer, as the company has continued to lose ground on competitor Nike. (Reuters)

The most admired companies of year

Fortune compiled a list of the most admired companies for 2015 with brands including Apple and Google topping the list. (Fortune)

ModCloth campaign embraces all body types 

Online retailer ModCloth wanted to embrace women of all shapes and sizes, so it hired its own employees to model a new line of bathing suits. (Digiday)

Cable TV's ad secret

Some cable TV networks are actually speeding up movies and shows on the air in order to jam more ads into commercial breaks. (The Wall Street Journal)

Industry Shake-Ups: 

Changes for R/GA's tech team

R/GA made a few adjustments to its tech department, although the agency has not yet confirmed any specifics. (Agency Spy)