24 Hour Fitness Hires Direct Partners

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LOS ANGELES — 24 Hour Fitness has hired Omnicom Group’s Direct Partners to handle the creative portion of its $25 million account, the client confirmed on Wednesday.

The Marina del Rey, Calif. direct marketing agency bested four other California finalists, including Attik in San Francisco; Brainsaw in Santa Ana; Donat Wald in Santa Monica and Suissa Miller in Los Angeles, said 24 Hour Fitness representative Shannon May.

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