24 Hour Fitness Begins Review

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Health-club chain 24 Hour Fitness has launched a review for the creative portion of its $25 million account, sources said.

Creative and media are currently handled by Grey, San Francisco. Sources said the shop plans to defend the business. Media duties are expected to remain there.

The timing suggests the client is eager to raise its profile as 2002 approaches.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in