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Better to know your genetic fate or not? In a campaign breaking this week for 23andMe, a California-based personal genetics company, Arnold New York argues in favor of testing as a way for people to make more proactive health decisions.
Neil Rothstein, vp marketing at 23andMe, said the campaign’s objective is to have consumers realize that knowing the consequences of their DNA is more powerful than any fears about what they might find out. A subtext in the TV spot is “Change what you can.
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