21st Century Insurance in Play

LOS ANGELES 21st Century Insurance is reviewing creative chores on its $25 million ad account, per consultancy Select Resources International, which is handling the search.

Contenders were undisclosed, but a shortlist could emerge as soon as next week, said Catherine Bension, CEO at Santa Monica, Calif.-based SRI.

21st Century parted with Interpublic Group’s Dailey & Associates last year, after working with the agency for less than a year. Dailey’s campaign featured re-creations of famous movie accident scenes (such as those from Speed and The French Connection) with innocent bystanders calling the insurance company with their tales of woe.

21st Century is about to expand to three more states and expects to then be operating in enough markets to enter the network cable arena. It hired Rob Klapper from Charles Schwab as chief marketing officer last year.

Agency work sessions are scheduled for March 16 and 17, and final presentations are set for March 29 and 30, sources said.

Dentsu’s DCA, Los Angeles, handles the client’s media, which is not in play.

The Woodland Hills, Calif.-based client spent $25 million in measured media in 2005, per Nielsen Monitor-Plus.