21st Century Insurance in Play

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

LOS ANGELES 21st Century Insurance is reviewing creative chores on its $25 million ad account, per consultancy Select Resources International, which is handling the search.

Contenders were undisclosed, but a shortlist could emerge as soon as next week, said Catherine Bension, CEO at Santa Monica, Calif.-based SRI.

21st Century parted with Interpublic Group’s Dailey & Associates last year, after working with the agency for less than a year. Dailey’s campaign featured re-creations of famous movie accident scenes (such as those from Speed and The French Connection) with innocent bystanders calling the insurance company with their tales of woe.

21st





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in