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TOKYO Dentsu said it would report a $207 million loss for its fiscal year ended March 31, due largely to a substantial write-down of its 15 percent stake in Publicis Groupe.
This will mark Dentsu’s first loss since it began reporting earnings in 1978.
Japan’s largest ad agency had previously said it expected to report net income of $111 million.
Dentsu is the largest shareholder in Publicis, the Paris-based marketing communications company, outside of the family shareholders of founder Marcel Bleustein-Blanchet.
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