2002 Online Ad Spend Drops

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK The Internet was one of the worst performing sectors in the media business in 2002, according to the latest figures from CMR/TNS Media Intelligence, with online ad expenditures declining 12 percent from the year before.

CMR, the New York-based company that tracks ad spending in major media, reported that Internet ad revenue was $5.7 billion for the year, down from $6.5 billion a year earlier.

Earlier this year, CMR predicted a rebound for the troubled sector, forecasting a 7 percent rise in Internet ad spending in 2003 [IQ Daily Briefing, Jan.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in