$20-25 Mil. Quaker State Biz In Play

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Shell Oil has launched an estimated $20-25 million review for creative duties on its Quaker State brand and picked four shops to compete, sources said. They are WPP’s J. Walter Thompson, Detroit; Omnicom’s TBWA\ Chiat\Day, Playa del Rey, Calif.; independent Doner, Southfield, Mich.; and the incumbent, independent Tucker Hampel Stefanides & Partners, New York, said sources.

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