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BOSTON Expedia.com has confirmed hiring Doner to handle its ad account following a review. Estimated billings are $170 million.
Interpublic Group’s Mullen in Wenham, Mass., and Omnicom Group’s TBWA\Chiat\Day in Playa del Rey, Calif., also competed in the final round.
All three of the agencies have ties to the client. Doner, an independent in Southfield, Mich., works for Expedia sibling Hotels.com. That link, as well the agency’s retail acumen, helped it land the Expedia assignment, according to sources.
Mullen
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