12 Snapshots From America’s Biggest Toybox

It takes a lot of imagination to make a trip to New York’s dark and cavernous Javits Center any fun. Fortunately, Toy Fair has just enough of it. The gargantuan trade show (now in its 111th year) isn’t just a peek at the goods that this $22 billion industry will soon be peddling to the youngsters—it's a snapshot of the cultural zeitgeist, too. There’s a good bet that anything popular on YouTube or in the movies will wind up here. Plus, a good portion of the “kids” that toy brands are marketing to just so happen to have kids of their own. Adweek dispatched reporters Sam Thielman and Robert Klara to go trend hunting amid the 760,000 square feet of industrial carpeting. To follow are some of the more notable sightings.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.