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CHICAGO-Ameritech’s $100 million media buying account was put into play Friday when Leo Burnett here abruptly resigned its agency of record role.
Linda Wolf, Burnett group president for North America, said in a statement that the decision “frees us to put our telecommunications experience to work more broadly for another company whose business philosophies are more compatible with our own at some point in the future.”
An Ameritech representative said the company is “evaluating our options for a partner” to handle the buying assignment and would “seek an agency with which to form a long-term partnership.”
The telecommunications company formed a partnership in July with Ammirati Puris Lintas, New York, to which it awarded creative responsibilities on the consolidated consumer, business and branding accounts.
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