$100 Mil.+ Coty Media in Play

NEW YORK International cosmetics giant Coty is reviewing its media planning and buying assignment in the U.S., per sources.

The New York-based company spent $112 million in domestic measured media last year, down from approximately $140 million in 2007, per Nielsen.

Sources said three shops are contending for the business, including the incumbent, Omnicom Group’s OMD, and WPP Group’s Maxus. The third contender could not immediately be identified.

Earlier this year, the client reviewed its $40 million media chores for the U.K. and opted to retain incumbent OMD. Maxus was the other finalist in the U.K. review. A separate pitch covering France is also said to be in the works.

The agencies referred calls to the client. Coty marketing executives did not immediately respond to requests for comment.

Sources said Coty has retained Billetts America, a media audit firm, to help it evaluate the buying efficiency and effectiveness of the contenders, though no traditional search consultancy is involved.

The client markets fragrances, cosmetics and toiletries under many labels, including Marc Jacobs, Calvin Klein, Joop!, Davidoff, Sally Hansen, New York Color, Rimmell and Kate Moss.

Coty reported net sales of $4 billion in fiscal 2008, up 26 percent from the previous year.

A decision in the review is expected in July.