Take that, Apple fanboys.
Samsung blew away the competition, including its nemesis in Cupertino, when it came to the reach of its online videos this year—producing the No. 1 campaign, and three of the top four, on Visible Measures' new list of the most-watched technology ad campaigns of 2012. (Visible Measures calls them the most "viral" ads, although unlike Unruly Media's list of 2012's viral ads, this one technically tracks straight views, not shares.)
Samsung's campaign for the Galaxy S III, making fun of Apple's cult of fans, tops the Visible Measures list with almost 72 million "True Reach" views, which Visible Measures defines as a combination of paid, owned and earned media performance. Its LeBron James campaign for the Galaxy Note II placed at No. 3 with 42 million views. Its Galaxy Note 10.1 campaign placed fourth with 23 million. And its Galaxy Note II global launch was No. 8 with 16 million views.
The only non-Samsung campaign in the top four was Intel and Toshiba's "The Beauty Inside" campaign, which reached No. 2 on the list with 54 million views. That episodic campaign told the story of a man who wakes up every day as a different person.
Apple did crack the list, at No. 6, with its iPhone 5 introductory video pulling in 18 million views.
Rounding out the top 10 are campaigns from Google, LG and Microsoft's Surface. See the full list below.
- Microsoft: Surface by Microsoft
- Google: Google Nexus 7
- Samsung: Global Launch Galaxy Note II
- LG: So Real It's Scary
- Apple: Introducing iPhone 5
- Google: Project Glass
- Samsung: Introducing Galaxy Note 10.1
- Samsung: LeBron's Day
- Intel, Toshiba: The Beauty Inside
- Samsung: Galaxy S III