Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Take that, Apple fanboys.
Samsung blew away the competition, including its nemesis in Cupertino, when it came to the reach of its online videos this year—producing the No. 1 campaign, and three of the top four, on Visible Measures' new list of the most-watched technology ad campaigns of 2012. (Visible Measures calls them the most "viral" ads, although unlike Unruly Media's list of 2012's viral ads, this one technically tracks straight views, not shares.)
Samsung's campaign for the Galaxy S III, making fun of Apple's cult of fans, tops the Visible Measures list with almost 72 million "True Reach" views, which Visible Measures defines as a combination of paid, owned and earned media performance.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in