The 10 Most Watched Ads on YouTube in September

EA Sports' "Play Beautiful" commercial for its FIFA 16 soccer video game squeaked past Google's video introducing its new logo, with H&M's artful "Close the Loop" not far behind, as Google and Adweek tallied up the YouTube Ads Leaderboard for September—ranking the month's most-watched ads.

Honda returned to the Leaderboard for the first time since August 2013 with its PES-animated "Paper" spot from RPA. Apple and Samsung also placed three tech demo videos on the Leaderboard between them.

See all 10 spots below.

Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).

1

Apple iPhone 6s and iPhone 6s Plus Reveal

Creative Agency: TBWA\Media Arts Lab
Media: OMD
Views: 2,025,063

2

Quiznos “Burn Trials – Out of the Maze and onto the Playa”

Creative Agency: Windowseat
Views: 2,637,691

3

Sphero “BB-8 App-Enabled Droid || Built by Sphero”

Media: Zog Digital
Views: 2,682,242

4

Energy Online NZ “Door knocking is so last century. See how we got rid of them”

Creative Agency: Contagion
Media: Contagion
Views: 3,944,776

5

Honda “Paper”

Creative Agency: RPA
Media: MediaVest
Views: 4,257,006

6

Apple iPhone 6s “The Only Thing That’s Changed Is…”

Creative Agency: TBWA\Media Arts Lab
Media: OMD
Views: 5,485,214

7

Samsung Mobile “It’s Not a Phone, It’s a Galaxy: Wireless Charging”

Creative Agency: R/GA
Media: Starcom
Views: 7,533,485

8

H&M “Close the Loop”

Creative Agency: Forsman & Bodenfors
Media: Zenith Optimedia
Views: 8,175,077

9

Google “Google, evolved”

Creative Agency: Google Creative Lab
Views: 8,979,553

10

EA Sports “FIFA 16 – Play Beautiful”

Creative Agency: Wieden & Kennedy, Amsterdam
Media: EA Media Team
Views: 10,002,557