Brand Marketing 10 Most Watched Ads on YouTube in October By Tim Nudd|November 18, 2014 Share By Tim Nudd|November 18, 2014 Share Dogs were a big deal on Adweek and Google's YouTube Ads Leaderboard in September. But October was all about the cats. Friskies and BuzzFeed teamed up for another installment of "Dear Kitten" and got all the way to No. 2 on the October leaderboard, ranking the 10 most-viewed ads posted to the site during the month. Taylor Swift and her house full of kittens also made the list, at No. 5. LeBron James and Gisele Bundchen are the other celebrities on this month's list (it's Gisele's second straight month on the list, following her Under Armour spot), while Google and Samsung make appearances with mobile-phone product spots. But an airline outdid them all. See the full list below. Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. 10McDonald’s “Is McDonald’s beef real?” Creative Agency: DDB Media: OMD Upload date: 10/13/2014 Views: 1.5 million 9Hendo “The World’s First Hoverboard” Upload date: 10/20/2014 Views: 1.6 million 8Google Nexus “Nexus 6: Space to Explore” Creative Agency: Google Creative Lab Media: Essence Upload date: 10/15/2014 Views: 2.1 million 7Samsung “Samsung Galaxy Note 4 Endures the Gluteus Maximus” Creative Agency: Cheil Worldwide Media: Cheil Worldwide Upload date: 10/1/2014 Views: 2.5 million 6Diet Coke “Taylor Swift Kittens” Creative Agency: Droga5 Media: Starcom MediaVest Group Upload date: 10/15/2014 Views: 2.5 million 5Nike “Together: LeBron James” Creative Agency: Wieden + Kennedy Media: Razorfish Upload date: 10/30/2014 Views: 3 million 4Fiat “Blue Pill” Creative Agency: The Richards Group Media: Universal McCann Upload date: 10/2/2014 Views: 3.2 million 3Chanel No. 5 “The One That I Want” Creative Agency: Chanel Media: Plus Upload date: 10/14/2014 Views: 4.5 million 2Friskies/BuzzFeed “Dear Kitten: Regarding The Dog” Creative Agency: BuzzFeed Upload date: 10/7/2014 Views: 7.3 million 1Air New Zealand “The Most Epic Safety Video Ever Made” Creative Agency: True Advertising Media: OMD New Zealand Upload date: 10/22/2014 Views: 11.6 million Adweek Adweek