10 Most Watched Ads on YouTube in June

When Beats by Dre released its brilliant World Cup spot, "The Game Before the Game" early last month, we wondered if the headphones company had outplayed Nike at its own game.

Well, the YouTube numbers are in—and Nike is doing just fine, thanks.

At more than 20 million views, "The Game Before the Game" comes in at No. 2 on Google and Adweek's YouTube Ads Leaderboard for June. It was eclipsed only by "The Last Game," Nike's own spectacular World Cup spot, which earned close to 60 million views over the course of the month.

Adidas finished third, also with a World Cup ad.

Elsewhere on the June list are three Father's Day spots, a girl-power anthem, a pair of beer ads and one other Beats by Dre spot. Check out all 10 spots below.

Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.


Jay Z + Beats by Dre “Jungle Remix”

Creative Agency: Beats by Dre
Media: Haworth Marketing + Media
Upload date: 6/15/2014
Views: 835,458


Dockers “#StopDadPants”

Creative Agency: Red Tettemer O'Connell Partners
Media: OMD Los Angeles
Upload date: 6/11/2014
Views: 842,594


Johnson & Johnson “Distinctly Dad”

Creative Agency: TBWA\Chiat\Day
Media: J3
Upload date: 6/6/2014
Views: 864,945


Stella Artois UK “Perfectionists: Rufus – The Real Hawk-Eye”

Creative Agency: Mother London
Media: Vizeum London
Upload date: 6/22/2014
Views: 1,523,131


Newcastle Brown Ale “Stephen Merchant Presents: If We Won”

Creative Agency: Droga5
Media: MediaVest
Upload date: 6/24/2014
Views: 2,019,560


Dove Men+Care “#RealDadMoments”

Creative Agency: Davie Brown Entertainment
Media: Mindshare
Upload date: 6/9/2014
Views: 11,399,203


Always “#LikeAGirl”

Creative Agency: Leo Burnett
Media: Starcom MediaVest Group
Upload date: 6/26/2014
Views: 17,300,046


Adidas “House Match”

Creative Agency: TBWA\Chiat\Day
Media: Carat Global
Upload date: 6/6/2014
Views: 17,752,880


Beats by Dre “The Game Before The Game”

Creative Agency: R/GA, Beats by Dre
Media: Haworth Marketing + Media, Mediacom
Upload date: 6/5/2014
Views: 20,705,113


Nike Football “The Last Game”

Creative Agency: Wieden + Kennedy
Media: Mindshare Portland, Razorfish
Upload date: 6/9/2014
Views: 59,551,798

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