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When Beats by Dre released its brilliant World Cup spot, "The Game Before the Game" early last month, we wondered if the headphones company had outplayed Nike at its own game.
Well, the YouTube numbers are in—and Nike is doing just fine, thanks.
At more than 20 million views, "The Game Before the Game" comes in at No. 2 on Google and Adweek's YouTube Ads Leaderboard for June. It was eclipsed only by "The Last Game," Nike's own spectacular World Cup spot, which earned close to 60 million views over the course of the month.
Adidas finished third, also with a World Cup ad.
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