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Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break through to become megahits—blowing past the 10 million views mark on YouTube (a useful guidepost for gauging supervirals) and engaging with blockbuster TV-size audiences.
YouTube and Adweek have been tracking these virals all year long with our monthly Ads Leaderboard, celebrating the most-viewed spots that have a strong earned-to-paid views ratio.
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